Dynamic Duo to Open New Dessert Emporium
Treat Dreams, D'Vine Cookies partner to create Treat Dreams Dessert Emporium in Ferndale – the most innovative dessert shop metro Detroit has ever seen
It’s a dessert lover’s dream come true! Artisan ice-cream maker Treat Dreams and gourmet cookie company D’Vine Cookies have announced plans to open Treat Dreams Dessert Emporium in Ferndale – a one-of-a-kind shop featuring over-the-top desserts – and the sweetest, most imaginative flavors southeast Michigan has to offer. Renovation of Treat Dreams’ Ferndale store, at 22965 Woodward Ave., kicks off Monday, January 14 to make way for this unique concept, slated to open by spring 2019.
“Our concept is local – we’ll showcase Michigan-made products,” said Rebecca Abel, owner of D’Vine Cookies. “We’re looking to bring influences from famous dessert companies around the world to metro Detroit. This shop will be unlike anything our area has seen.”
Think Instagram-worthy sundaes, hot chocolate creations, 5-pound ice cream sandwiches to share with friends (and single-serving “petite dreams”) along with confections of every kind and even syringes filled with molten chocolate. The new dessert emporium will also carry a diverse array of delectable locally-made gourmet desserts from other well known brands.
This business partnership blossomed after Abel and Treat Dreams owner Scott Moloney met at a food truck rally last summer and quickly realized it was a match made in dessert heaven. Both share similar business backgrounds and an entrepreneurial spirit; both are dreamers and doers who share a passion for all things sweet. Abel is a financial planner and money manager who started her cookie company in 2017 because she wanted to make the world’s most delicious cookies. Following a career in commercial banking, Moloney launched his ice cream business – known for its many exotic flavors like maple, bacon and waffles – in 2010.
“When I opened Treat Dreams, it was my intent from Day 1 to offer a broad array of desserts in addition to the specialty ice cream that put Treat Dreams on the map,” said Moloney. “When I met Rebecca and discovered our shared love of desserts and similar career paths, it became clear that a collaboration was in the cards.”
Added Abel: “We both love dreaming up unique flavors and crazy dessert compilations. It really is a perfect match.”
Construction on the project begins Jan. 14, with Abel and Moloney doing all of the demolition and renovation work themselves. Once complete, the 4,000-square-foot space will feature high ceilings, modern industrial décor, exposed brick walls and cozy booths perfect for sharing sinfully-delicious desserts. To elevate the dessert lover’s experience, there will be indoor and outdoor seating, a private party space and a gift shop with eye-popping dessert novelties to go.
“We are still dreaming up the final desserts,” said Abel. “But one thing’s for sure – this will be a place where dessert lovers' dreams come true. We can’t wait to welcome the crowds.”
The ambitious project will consolidate D’Vine’s cookie operations all under one roof. The company’s kitchen facility will relocate into the renovated space; D’Vine’s retail locations at Ferndale’s Rust Belt Market and in Detroit’s New Center One building will also move into the emporium when it opens. In the meantime, Treat Dreams lovers will still find their favorite ice cream at the company’s Midtown store at 4160 Cass Ave, and alongside D’Vine’s products at Rust Belt Market starting this Friday, Jan. 18, 2019. Both companies will continue their catering and food truck operations.
